whimz

Whimz is my personal printmaking brand. The name of the brand, Whimz, was inspired by the idea that print-making is a very whimsical technique in which you never know exactly how the print will turn out until you remove the block from the paper. To further emphasize the hands on process, I wanted to create a logo for the brand that was hand lettered, carved out, and printed. Each individual packaging has a unique pattern displaying the variety of prints I have created with the logo on the bottom right to stand out. The goal was to create packaging that was very personable, creating a unique and intimate experience with the consumer.

Photos taken by Hannah Travis.