whimz

Whimz is my personal printmaking brand. The name of the brand, Whimz, was inspired by the idea that print-making is a very whimsical and unexpected technique in which you never know exactly how the print will turn out until you remove the block from the paper. To further emphasize the hands on process, I wanted to create a logo for the brand that was hand lettered, carved out, and printed. Each individual packaging has a unique pattern displaying the the variety of prints I have created with the logo on the bottom right to stand out. The goal was to create packaging that was very personable, creating a unique and intimate experience with the consumer.

The shirts are currently being sold on instagram at whimz_prints.
Photos taken by Hannah Travis.