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feel the beat | sour beer

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ISO Brewing Company

This fictitious beer company was created to make light of the difficult year we have all had during this global pandemic. Feel the Beat was inspired by a blissful moment in my front yard where I stood 6 feet away from my boyfriend dancing to TOP’s new album in the sunshine. The beer is intended to be vibrant, fun, and nostalgic and a reminder that soon we will no longer be isolated (how ISO Brewing came to be) and will never take for granted the luxury of dancing with our friends and loved ones all over the world.

 
 
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moodboard

 

process | naming, type treatment, color, and label design

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